The Science of Confirmation Bias

The Science of Confirmation Bias

For anyone who has tried to communicate scientific concepts, confirmation bias is a constant obstacle. People regularly over-emphasize that which agrees with internal values or existing opinions and discount that which does not. As the linked article explains, this has more to do with how the brain organized its information processing activities during early parts of human history, than with intentional obstinance.

I don’t have a lot to add to this particular topic, other than to say, effective communication is that which reaches and affects its audience, so understanding barriers to effective communication is an important skill for communicators.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s